Bollywood actor Deepika Padukone launched her own fashion brand ALL ABOUT YOU in association with Myntra. The collection of All About You apparel will be exclusively available on the Myntra app.
Inspired by superior European craftsmanship, All About You is designed to be as Deepika Padukone says, ” comfortable, romantic, feminine and fun”.
Speaking at the launch she said, “I am elated to introduce my brand all about you in association with Myntra. It was pleasure working with the design team to create a collection that is simple, elegant and comfortable, with styles that match my sensibilities. The collection aims at enabing girls to showcase their personal style.”
After spending nine months designing and perfecting the collection in collaboration with French design agency Carlin and Myntra in-house design team, the actor modelled the brand on her own fashion preferences and off-screen fashion choices to make it relatable for young women.
Talking about this alliance, Ananth Narayanan, CEO, Myntra, said, “All About You” lives up to its promise of being a collection that is connects young women. The brand will widen and deepen our reach.We see the brand hitting the 100$ million mark over the next two years and the secret ingredient of its success will be the brand philosophy of simple designs that are easy to wear.”
Inspired to create something that will define every womens individual style statement, All About You combines grace with comfort, delivering powerful elegance in design, weave, texture and fabrixc. The collection embraces special fabrics such as hammered satin, viscose & jacquards, lurex knits, blended knits, wollen and premium denims. This collection is priced from Rs 1500 onwards
Some of the lements include use of lace, embroidery tulles, shine & sequins, floral & feather prints and dots & strips combined with flowy silhouettes. The collection has unique floral prints and pastel colours that adds to the charm and brings in a sense of romance.