Mahou, Spain’s biggest Beer company saw a huge surge in the number of people that drink their beers. And now the company has become the Official Partner of LaLiga. Further they have also associated themselves with Spanish Football giants – Real Madrid and Atletico de Madrid.
LaLiga recently opened its first office in India that saw celebrities from the sports world supporting the organisation. Now, in an effort to expand & promote LaLiga, the organization is hosting an open field screening of Saturday’s El Clasico match at the Jawaharlal Nehru Stadium.
Beer For Thought:
The Indian partner of the company is a 100% subsidiary of Spanish brewing major, Mahou San Miguel, a Spanish-owned family company and market leader in Spain. India is the first country for the company where it has a fully owned subsidiary outside of Spain. The company has its brewery located in Bhiwadi, Rajasthan and it is one of eight breweries it operates in, seven of which are in Spain. The Indian subsidiary is headquartered in Gurgaon, Haryana.
The Indian subsidiary portfolio includes three products – Mahou 5 Star and Dare Devil, currently present in 11 states, and Mahou Clásica, available in 9 states.